Crackle And Fizz: Essential Communication And Pitching Skills For Scientists
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A01=Caroline Van Den Brul
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Author_Caroline Van Den Brul
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Category1=Non-Fiction
Category=GTC
Category=KJP
Category=PD
Communication Skills
Conference Presentations
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
Narrative Skills
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Papers
Pitching Skills
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Price_€20 to €50
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Science Communication
softlaunch
Story Telling
Product details
- ISBN 9781783262847
- Publication Date: 23 Jan 2014
- Publisher: Imperial College Press
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
