Cranswick on Porsche
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Before yesterday's dream car became today's SUV, the reputation of Porsche as a manufacturer of fine sports cars was established. It started with the ideas of Dr Ferdinand Porsche, and a world best seller that spawned a revered line of sports cars. The Porsche 356 and 911 dominated their classes in international racing, leading to more specialized designs that brought glory to the marque, most famously at Le Mans.
Porsche's success was based on excellent engineering. The firm's design consultancy has brought automotive innovation. Such excellence has been centered upon Weissach, the go to place for companies needing a high tech helping hand. Commercial achievement is based on image too. Here, Porsche has carefully chosen its models, and the way they have been sold and promoted. The result, is a unique position in public perception and media coverage.
Even during the golden air-cooled era, Porsche wasn't afraid to experiment. The Square Porsche and front-engined coupés, all courted controversy. However, Zuffenhausen believed a Porsche was a Porsche, and soon others did too. The company's tremendous influence in design and engineering has even inspired artistic creation. Like the cars, these artworks represent an inseparable combination of style and substance.
Marc Cranswick has had a lifelong interest in cars and all things mechanical, and has written about and drawn the cars that he loves for many years; these include a variety of European, Japanese and American marques. Formal study of the postwar American car market has led to a series of books about the cars and trucks of the Big 3 and independent automakers. He writes enthusiast-directed model history books, and has involvement with many specialist car clubs. His reference book The Cars of American Motors – An Illustrated History, was featured on NBC’s business channel CNBC.