A01=David Bruenger
adapt to changing music industry
artists supported through patreon
Author_David Bruenger
break into music industry
case studies
Category=AVC
Category=JBCT
Category=KJ
Category=KNTF
comprehensive
creation consumption compensation
creation production reception
critical
cycle of musical experience
entrepreneurs
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
eq_society-politics
examples of industry practices
guide to music business
music business textbook
musicians
professionals
taylor swift and spotify
Product details
- ISBN 9780520303515
- Weight: 590g
- Dimensions: 152 x 229mm
- Publication Date: 08 Oct 2019
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts.
Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more.
Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more.
David Bruenger is the founding director of the Music, Media, and Enterprise Program at The Ohio State University. He is the author of Making Money, Making Music: History and Core Concepts.
