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Creating a Blockbuster Brand

Greg Logan
€25.99
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A01=Greg Logan
Author_Greg Logan
brand narrative
brand storytelling
business communication
business messaging
business storytelling
Category=KJP
Category=KJS
Category=KJSA
Category=KJSC
customer attraction
emotional audience connection
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing
storytelling
storytelling expert
tone of voice

Product details

  • ISBN 9781636985527
  • Dimensions: 127 x 177mm
  • Publication Date: 24 Jun 2025
  • Publisher: Morgan James Publishing llc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

Learn the secrets of successful movie storytelling for your business.

For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.

Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.

Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.

Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.

Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.
About Greg Logan
Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.

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