Creating a Business
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Product details
- ISBN 9789001765002
- Weight: 290g
- Dimensions: 174 x 246mm
- Publication Date: 01 May 2009
- Publisher: Wolters-Noordhoff B.V.
- Publication City/Country: NL
- Product Form: Paperback
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
