Creating a Business
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Product details
- ISBN 9781138154544
- Weight: 450g
- Dimensions: 174 x 246mm
- Publication Date: 09 Dec 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
