Home » Creating and Managing a CRM Platform for your Organisation
Product Image

Creating and Managing a CRM Platform for your Organisation

Richard Boulton
€51.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Richard Boulton
advanced crm data management techniques
Author_Richard Boulton
Business Case
Business Processes
Case Study Scenario
Category=KJE
Category=KJMK
Category=KJMQ
Category=KJMV6
Category=KJQ
Category=KJS
Category=KNS
CRM
crm administration
CRM Data
CRM Database
crm platform
CRM Project
CRM System
CRM Team
customer data governance
data
Data Audit
Data Avalanche
Data Breach
Data Cleaning
Data Legislation
Data Lifecycle
data management
Data Management Principles
Data Migration
Data Plan
Data Quality Metrics
Data Sets
data stewardship practices
Data Team
Data Team Members
database
database management
database marketing
Database Platforms
enterprise data integration
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
information security compliance
marketing
organisational analytics strategy
Pci Security Standard Council
Project Management Process
regulatory data protection
Swot Analysis

Product details

  • ISBN 9781138335806
  • Weight: 266g
  • Dimensions: 156 x 234mm
  • Publication Date: 26 Mar 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Secure checkout Fast Shipping Easy returns
Description

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.

Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation.

A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
About Richard Boulton

Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.

More from this author