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Creating Loyalty in Youth Travel

Stephen Lowy
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A01=Stephen Lowy
Author_Stephen Lowy
backpacker market strategies
building lifelong travel customers
building trust with young travellers
case studies in youth travel marketing
Category=JBSP2
Category=KNSG
creating loyalty in youth travel
cross-channel engagement for youth travel
Customer Experience
customer journey mapping for young travellers
customer lifetime value in tourism
Customer Relations
customer retention in hospitality
data-driven youth travel models
digital marketing for youth travel
early engagement in travel marketing
emotional connection with young travellers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
experiential marketing for youth travel
future-proofing youth travel engagement
Generation Alpha
Generation Z
global youth tourism trends
hospitality loyalty programs for young travellers
hospitality ROI measurement
hospitality strategies for young customers
innovative youth travel campaigns
integrating youth loyalty into tourism strategy
Kogan Page
leadership in youth tourism
long-term tourism customer value
loyalty program design for youth travel
loyalty program metrics for travel
Luxury Hospitality
Marriott youth travel case study
millennial travel loyalty
Millennials
mobility worker travel insights
ROI of youth travel loyalty programs
Stephen Lowy
strategic youth tourism planning
Student Travel
sustainable growth in youth tourism
sustainable loyalty growth in travel
targeting Gen Z travellers
tourism and hospitality leadership guide
Tourism Australia youth marketing example
tourism loyalty frameworks
tourism product design for youth
travel brand building for youth markets
travel business model innovation
travel industry competitive advantage
travel market segmentation strategies
young traveller advocacy building
Youth Market
youth tourism leadership toolkit
youth travel brand advocacy
youth travel engagement strategies
youth travel experience personalization
youth travel loyalty strategy
Youth Traveller
youth traveller market insights

Product details

  • ISBN 9781398620643
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jun 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

DISTINGUISHED FAVORITE: Independent Press Award 2026 - Travel

How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?

Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.

You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth

Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.

Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
About Stephen Lowy
Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program, and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). In 2023, he was named by the International Hospitality Institute as one of the '100 Most Inspirational People in Global Hospitality and Travel'. Stephen Lowy is based in London, UK.

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