Product details
- ISBN 9781394283439
- Weight: 454g
- Dimensions: 158 x 231mm
- Publication Date: 08 May 2025
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Expert guide to sharpen and revitalize your creative spirit in any business environment
Written by trailblazing global product innovator Leslie Grandy, Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI provides everything readers need to develop the mindset, skills, and confidence that allow creativity to flourish, enabling them to challenge conventional thinking to improve customer, business, and personal results and collaborate effectively with generative AI to cultivate and explore novel ideas. This book integrates Grandy's real-world examples and practical exercises with compelling insights from thought leaders and academic researchers, rooting her approach in cognitive science and providing empirical evidence of the value of these techniques.
The book is an enduring reference that readers can return to whenever they need to revitalize their creative spirit. In this book, readers will learn about:
- Non-linear thinking methods and how to use them to explore novel possibilities
- Trigger mechanisms that can jump-start new trains of thought and spark disruptive ideation
- Different forms of play that stimulate creative thoughts, critical thinking skills, and flexibility
- Achieving a state of flow and how it helps identify groundbreaking discoveries.
Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI earns a well-deserved spot on the bookshelves of product leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations and generate fresh ideas to solve business challenges.
LESLIE GRANDY is a seasoned global product executive and board advisor and Founder of The Product Guild. She guides early-stage ventures and major corporations, including Starbucks, Oracle Power, and Red Robin Gourmet Burgers on innovation and new product development.
