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Creativity and Strategic Innovation Management

Malcolm Goodman | Sandra M. Dingli
€241.80
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A01=Malcolm Goodman
A01=Sandra M. Dingli
advanced innovation management techniques
Author_Malcolm Goodman
Author_Sandra M. Dingli
Business Environment
business ethics education
Business Processes
Carroll's CSR Pyramid
Carroll’s CSR Pyramid
Category=KJC
Category=KJMV6
Change Management
Chief Data Officers
Closed Innovation
Closed Innovation Paradigms
Contextual Stimuli
Creative Problem Solving
Creativity
Digital Technology
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fiedler Contingency Model
group creativity facilitation
IBM Survey
Innovation Champions
Innovation Management
Japanese Management Culture
Key Corporate Social Responsibility Issues
Key Words
knowledge transfer strategies
leadership development models
open innovation processes
organisational change theory
Organizational Climate
Organizational Culture
OSS
Point T2
Public Administrations
Recreational Vehicles
SME Entrepreneur
Strategic Innovation
Strategic Innovation Management
Strategic Management
Successful Ceo
UK Board
UK Navy
UK Steel Industry
Vice Versa
Yamaha Motor

Product details

  • ISBN 9781138675094
  • Weight: 810g
  • Dimensions: 174 x 246mm
  • Publication Date: 03 Apr 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
About Malcolm Goodman | Sandra M. Dingli

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK.

Sandra M. Dingli is Associate Professor at The Edward de Bono Institute for the Design & Development of Thinking, University of Malta, Malta.

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