Creativity in PR and Communications
Regular price
€49.99
A01=Jon Cope
A01=Stuart Mayell
AI comms
AI for communications
AI in comms
AI in PR
AI in PR creativity
AI PR
AI-driven PR
Author_Jon Cope
Author_Stuart Mayell
brand storytelling in PR
business school PR module
campaign development in PR
Category=KJS
Category=KJSP
comms
communications textbook
corporate communications
creative best practices
creative brief development
creative communication strategies
creative communications
creative communications course book
creative industry education
creative marketing
creative PR
creative storytelling
creative thinking skills
creativity in advertising
creativity in PR
creativity in PR and communications
creativity in public relations
creativity mindset development
cross-cultural PR campaigns
data-led PR strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
global PR
global PR strategies
Heinz PR campaigns
ideation techniques
innovation in PR
intercultural creativity
intercultural PR
international PR case studies
Jon Cope
Kogan Page
library PR textbook
Marc Jacobs creative strategy
Marketing
Marmite brand communications
postgraduate PR textbook
PR and comms
PR case studies
PR creativity textbook
PR curriculum alignment
PR evaluation methods
PR exercises
PR glossary
PR in creative industries
PR innovation
PR learning outcomes
PR lecturer resources
PR strategic models
public relations ethics
public relations frameworks
public relations student resource
public relations theory and practice
ROI in creative PR
Spotify brand case study
strategic creativity in PR
Stuart Mayell
theory into practice PR
undergraduate PR textbook
Unilever PR campaigns
Product details
- ISBN 9781398620803
- Weight: 666g
- Dimensions: 170 x 240mm
- Publication Date: 03 Nov 2025
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
How can creativity drive effective public relations and communications in today's dynamic business environment?
Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.
Key features include:
- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer
- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development
- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts
- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices
- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impact
Whether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Jon Cope is the Assistant Head of the School of Media and Communications at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in creative direction and content creation for consumer, lifestyle and healthcare sectors.
Stuart Mayell is Visiting Lecturer at the University of Westminster, UK, and a communications professional with 30 years of experience and over 10 years of experience as a Creative Director in PR and communications. He is also Head of the Creative Difference at The Difference Collective.
