Creativity & Innovation for Business and Enterprise
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A01=James Whitehead
A01=Mark Sutcliffe
AI
Author_James Whitehead
Author_Mark Sutcliffe
Category=KJD
Category=KJH
Creative leadership
Creative teams
Creativity
Design thinking
Enterprise
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
forthcoming
Innovation
Organizing
Problem Solving
Social innovation
Sustainability
Teams
Product details
- ISBN 9781036216009
- Dimensions: 170 x 242mm
- Publication Date: 12 Dec 2026
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Unlock creative skills for enterprise, innovation and beyond.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
• The neuroscience, skills and practice behind creative thinking and how to enhance it.
• Strategies for leading creative teams and fostering innovative environments.
• The impact of creativity in social innovation and sustainable practices in modern organisations.
• The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
• The neuroscience, skills and practice behind creative thinking and how to enhance it.
• Strategies for leading creative teams and fostering innovative environments.
• The impact of creativity in social innovation and sustainable practices in modern organisations.
• The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
