Creativity Works!: Unleash your Creativity, Beat the Robot and Work Happily Ever After
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A01=Coen Luijten
A01=Joris Van Dooren
Age Group_Uncategorized
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Author_Coen Luijten
Author_Joris Van Dooren
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business solutions
Category1=Non-Fiction
Category=VSC
COP=Netherlands
creativity
Delivery_Delivery within 10-20 working days
developing creativity
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
Language_English
PA=Available
Price_€10 to €20
problem solving
professional growth
PS=Active
skills
softlaunch
Product details
- ISBN 9789063695064
- Dimensions: 170 x 170mm
- Publication Date: 11 Oct 2018
- Publisher: BIS Publishers B.V.
- Publication City/Country: NL
- Product Form: Paperback
- Language: English
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Scientists say half the work we do could soon be done by robots and creativity is the number one skill that keeps you relevant on the job market. Even if science is wrong, it’s still great fun to develop yourself creatively. In Creativity Works! the authors explain what creativity is and why we are less creative than we would like to be – blame it on our brains and the way we were treated as kids at school.
In this book you’ll practise basic skills to become creative and learn how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights, and from smart divergent thinking to brilliant idea judgement tools: it’s all in there. Furthermore, Creativity Works! gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let’s beat the robot and work happily ever after!
Joris van Dooren started his career developing concepts as a creative in advertising and since 2009 he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands. Coen Luijten worked for many years in the banking and insurance industry. He gained his Master’s degree in Imagineering (Master’s in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.
