attacks
book
broader view
bulldozer
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champion
complex
editors
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eq_business-finance-law
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eq_nobargain
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forms
function
historical
insights
intellectual
managerial
many
marketings
mindset
place
prevalent
role
todays
tools
unjustifiably restricted
view
views
world
Product details
- ISBN 9780470511985
- Weight: 765g
- Dimensions: 171 x 246mm
- Publication Date: 20 Mar 2008
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
