attacks
book
broader view
bulldozer
Category=KJS
champion
complex
editors
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forms
function
historical
insights
intellectual
managerial
many
marketings
mindset
place
prevalent
role
todays
tools
unjustifiably restricted
view
views
world
Product details
- ISBN 9780470512005
- Weight: 851g
- Dimensions: 168 x 244mm
- Publication Date: 20 Mar 2008
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
