A01=Ibrahim M. Hefzallah
Author_Ibrahim M. Hefzallah
Category=ATQ
Category=ATX
Category=G
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eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780819161086
- Weight: 345g
- Dimensions: 150 x 230mm
- Publication Date: 06 Feb 1987
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
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Designed to increase adults' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.
Ibrahim M. Hefzallah is Professor of Educational Technology at Fairfield University Media Center in Fairfield, Connecticut.
