Product details
- ISBN 9781032269955
- Weight: 200g
- Dimensions: 138 x 216mm
- Publication Date: 27 May 2024
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Crowdsourcing is a means by which public interest is sought and leveraged to achieve specific goals, and this fascinating study highlights how the model has been used to challenge the effects of the COVID-19 pandemic.
The book investigates what factors have encouraged the use of crowdsourcing during the pandemic, as well as those issues which have restricted its use. It is illustrated with four detailed case studies, covering the fields of education and health, demonstrating how crowdsourcing as a means of crisis management has, ultimately, been used to influence and develop public policy.
A timely analysis of this emerging concept, the book will appeal to researchers and practitioners across health and social care, public policy and management, and the voluntary sector more generally.
Carmen Bueno Muñoz is a student of the PhD program in economics and business at the University of Extremadura (Spain). Her research interests are the digital transformation of the economy and innovation.
Luis R. Murillo Zamorano is the director of the Research Group in Economic Analysis and Marketing Management (AEDIMARK R&D Group) at the University of Extremadura and is Associate Professor in the Department of Economics at the University of Extremadura, Spain.
José Ángel López Sánchez has a PhD from the University of Oviedo (Spain), is a researcher in the Research Group on Economic Analysis and Marketing Management (AEDIMARK R&D Group) at the University of Extremadura (Spain) and is an associate professor in the marketing and market research area at the University of Extremadura (Spain).
