Cultural Change from a Business Anthropology Perspective
Regular price
€122.99
Agency
Assemblage Theory
Business
Business Anthropology
Business Innovation
Category=JHB
Category=JHM
Category=JHMC
Category=KJ
Consumer Behavior
Cultural Change
Design Anthropology
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Marketing
Organizational Change
Product details
- ISBN 9781498544511
- Weight: 671g
- Dimensions: 159 x 237mm
- Publication Date: 09 Nov 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.
Maryann McCabe, PhD, is founder and principal of Cultural Connections LLC and research associate in the Department of Anthropology at the University of Rochester.
Elizabeth K. Briody, PhD, is founder and principal of Cultural Keys LLC.
