Cultural Difference in Television Programs
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A01=Zhuo Feng
Audience
Author_Zhuo Feng
Category=AB
Category=GTC
Category=JBCT2
Category=JH
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eq_bestseller
eq_isMigrated=1
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Product details
- ISBN 9783631638606
- Weight: 530g
- Dimensions: 148 x 210mm
- Publication Date: 26 Sep 2012
- Publisher: Peter Lang AG
- Publication City/Country: CH
- Product Form: Hardback
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What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.
Zhuo Feng carried out her studies and research at the Institute of Media and Communication, University of Jena (Germany), where she also earned her PhD. She has worked and lived in different countries, including China, Germany, the United States, England, and Singapore.
