Cultural History of Shopping in the Modern Age

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Business
Category=KCC
commerce
consumer behaviour
consumerism
consumption
daily life
department store
Economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
home
luxury goods
Reference works
Retail sector
shopper
Sociology
supermarket
trade
Twentieth Century

Product details

  • ISBN 9781350650268
  • Weight: 460g
  • Dimensions: 166 x 242mm
  • Publication Date: 20 Aug 2026
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022.

In the modern consumer age that emerged after the First World War, shopping became a ubiquitous cultural practice. Despite its apparent universality, the historicity and contingency of shopping should not be ignored: its meaning was always inextricably linked to the political, material and economic contexts within which it took place. Gendered female for the most part, shopping continued to evoke different cultural responses, embraced as liberatory by some, condemned as frivolous by others. Business decisions and public policies helped construct the frameworks within which new, often American-led, shopping cultures emerged, from downtown department stores to chain stores to suburban shopping malls. The digital revolution in shopping that began in the last decade of the 20th century has changed the face of cities and towns and led to the closure of many bricks-and-mortar stores but, as this volume explores, the shopper remains very much at the center of Western capitalist societies.

A Cultural History of Shopping in the Modern Age
presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.

Vicki Howard is Visiting Fellow in the Department of History, University of Essex, UK.