Attenuation Strategy
Attribute Information
Camera Type
Category=JBCC
Category=JMH
Category=KJSM
Chinese Participants
Consensus Cue
consumer
consumer decision making
cross-cultural consumer research methods
Cue Attenuation
Cue Diagnosticity
cultural adaptation research
East Asian Cultures
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Extrinsic Cues
Favorable Brand Attitudes
global marketing strategies
High Involvement Conditions
human
Incongruity Resolution
information
instrument
journal
Low Involvement Conditions
Maximum Likelihood Confirmatory Factor Analyses
North American Cultures
page
personal
Persuasion Effects
psychological measurement tools
quality
Referent Expectations
Revised Self-Monitoring Scale
Self-orientation Dimension
Significant Positive Predictor
Source Cue
subjective culture analysis
Subjective Normative Influence
Subjective Norms Intention
Ta Te
theory of reasoned action
Uncertainty Avoidance
web
wisdom
Product details
- ISBN 9780805897777
- Weight: 181g
- Dimensions: 210 x 280mm
- Publication Date: 01 Mar 2000
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
Durairaj Maheswaran, Sharon Shavitt
