Cultural Specificity in Transnational Television Drama

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A01=Elke Weissmann
audience fragmentation
Author_Elke Weissmann
Broadcast television
Category=A
Category=ATJ
Category=ATMF
Category=JBCC1
Category=JBCT2
Category=KNT
Category=NH
Category=NHTB
Consumer behaviour
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
European screen studies
German television
German tv
High-end drama
language diversity television
Local television
Local television production
Local tv
Media industries
media industry studies
national identity media
National television
National tv
qualitative comparative analysis
RTL
S4C
Streaming
Television consumption
Television distribution
Television drama
Television industry
transnational television industry research
TV drama
TV industries
Welsh television
Welsh tv

Product details

  • ISBN 9781032827285
  • Weight: 460g
  • Dimensions: 156 x 234mm
  • Publication Date: 08 Aug 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Cultural Specificity in Transnational Television Drama examines two European television industries: those of Germany and Wales.

This book analyses how near‑global shifts towards the fragmentation of audiences, the convergence of media and the transnationalisation of the television industries impact in culturally specific ways. It shows that these larger developments in the industries intersect with specific local histories and cultures, which influence how the changes are experienced and what kind of stories they lead to. Offering a comparative cultural analysis of these two industries and their output, and drawing on a variety of methods which include interviews, analysis of published interviews in the trade and other press, some archival research and textual analysis, this book shows that the global shifts in television impact in locally specific ways, which implies a continuation and indeed exaggeration of existing cultural differences at the same time as we see increasing collaboration, internationalisation and, as a result, also homogenisation between nations.

This book presents a unique emphasis on both transnationalising and localising tendencies, highlighting the need to maintain analytical focus on the nation in this supposedly post‑national world. It will be of particular interest to scholars and researchers in contemporary television landscape, literary and film studies, modern languages, philosophy and economics.

Elke Weissmann is Reader in Television and Film at Edge Hill University, UK. She leads the Television Studies Research Group there and is ECREA editor for Critical Studies in Television. She has published widely on television, and her research has been funded by the British Academy for whom she also peer reviews.

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