Cultural Studies

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A01=Chris Rojek
afghanistan
army
Author_Chris Rojek
book
brands
Category=JBCC
corporal
critical
cultural studies
culture
death
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eq_nobargain
eq_non-fiction
eq_society-politics
field
fire
four
friendly
guide
ideology
incident
moments
national
neat capitalism
patrick
rangers
reality tv
study
tillman
us
virgin

Product details

  • ISBN 9780745636849
  • Weight: 277g
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Nov 2006
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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What has the death of Corporal Patrick D. Tillman of the US Army Rangers in an incident of friendly fire in Afghanistan in 2004 got to do with culture? How has the study of ideology, coding, theming and representation by Cultural Studies helped us to understand Reality TV, the Internet, mobile phones, the iPod and leading brands in neat capitalism like Virgin, The Body Shop and Apple?

This lively and assured book provides a concise and authoritative critical guide to Cultural Studies. It demonstrates that the field has moved through four moments': the National/Popular, the Textual/Representational, Global/Post Essentialism and Governmentality/Policy. It illustrates the meaning of each of these moments by a discussion of representative texts and concrete examples from popular culture. As such, it achieves a novel and accessible account of the origins and development of the field.

The book also shows how the readers personal experience can be systematically situated in cultural forces and used as a resource to clarify how culture works, through the analysis of on-location practice, embodiment, emplacement and context. Packed with illuminating examples, and a clear and compelling prose style, the book is the antidote to abstract, hazy accounts of the meaning and value of Cultural Studies. It is the ideal text for readers new to the field, but it will also be appreciated by established practitioners as good to think with.

Chris Rojek, Professor of Sociology and Culture, Brunel University West London

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