Cultural Tourism

Cultural tourism remains the only book to bridge the gap between cultural tourism and arts/heritage management. Previous editions explored how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to examine cultural tourism as it encounters the shocks and disruptions of the twenty-first century. An umbrella approach to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. In doing so, it provides a blueprint for producing top quality, long-term cultural tourism products and experiences.

This new edition has been completely revised and updated to reflect the important developments in the field with new sections on:

• Increasingly relevant topics including climate change, the threat of de-globalization, under- and over tourism and national mythmaking.

• Experience creation, strategic visitor management, resilience building and Indigenous rights-based tourism development.
• Ethical and satisfactory cultural tourism experience in an age of rapidly developing technology.

Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving exceptional cultural tourism practices.

Hilary du Cros is an Honorary Research Fellow at the University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and as a consultant in the Asia-Pacific Region. Her books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).

Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. His wide-ranging research focuses on special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne, Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.

Chin Ee Ong is Professor of Culture and Tourism Management at Macao University of Tourism, China. A multi-disciplinary scholar, he has an interest in the workings of power in heritage and tourism settings and their implications for sustainability and social justice. He has taught for close to 20 years in Singapore, the Netherlands and China's Macao, Zhuhai and Guangzhou. He has also conducted research, consulting and capacity building projects in Asia and Europe.