A01=Arun Pereira
A01=Nitish Singh
Author_Arun Pereira
Author_Nitish Singh
avoidance
Behavioral Intention Formation
Category=KJMV7
Category=KJS
consumer online behaviour
country
cross-cultural communication
Cultural Customization
Cultural Values Framework
customization
designing
digital user experience
distance
empirical studies in digital cultural adaptation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
framework
Global Gateway
Hard Sell Approach
High Context Cultures
High Low Context
High Power Distance Societies
High Uncertainty Avoidance
High Uncertainty Avoidance Countries
High Uncertainty Avoidance Cultures
Independence Theme
intercultural website adaptation
international marketing strategy
localisation research methods
Low Context
Low Context Cultures
Ownership Appeal
Post Hoc
power
SAMS
sites
Soft Sell Approach
Ta Ge
Ta Te
UK Australia
UK Ireland
UK USA
UK Web Site
uncertainty
Uncertainty Avoidance
values
Product details
- ISBN 9781138136151
- Weight: 490g
- Dimensions: 152 x 229mm
- Publication Date: 01 Feb 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
