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Culture-Led Brands

Leila Fataar
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A01=Leila Fataar
adidas Originals brand case study
aligning brand purpose with cultural values
aligning values with brand strategy
authentic brand building
authentic brand positioning
Author_Leila Fataar
brand authenticity in diverse markets
brand governance with cultural focus
brand relevance in global markets
brand strategy with cultural insights
brand-led cultural transformation
building brand trust through culture
case studies in cultural brand strategy
Category=KJC
Category=KJG
Category=KJS
Category=KJSC
Category=KJSR
Consumer Engagement
cross-cultural brand leadership
Cultural Branding Strategy
cultural engagement metrics
Cultural Fluency
cultural influence on brand growth
Cultural Intelligence
cultural intelligence for executives
cultural relevance in branding
cultural storytelling in branding
cultural trend adaptation
culturally relevant marketing
culture as a growth driver
culture-driven business success
culture-led brands
culture-led innovation frameworks
customer loyalty through cultural relevance
Data Ethics
data-led cultural engagement
diversity and inclusion in branding
embedding culture in brand strategy
embedding culture in innovation pipelines
environmental responsibility in branding
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
executive guide to cultural branding
future-proofing brands through culture
future-ready brand strategy
global cultural branding strategies
Guinness cultural marketing example
inclusive brand communication
Inclusive Brands
Inclusive Marketing
Inclusivity
innovation through cultural insights
integrating culture in commerce
Kogan Page
leadership in culturally relevant brands
Leila Fataar
managing brand authenticity
measuring cultural brand impact
navigating cultural change in business
optimizing cultural strategy
political sensitivity in marketing
Privacy
resilient brand leadership
social impact branding strategies
Sustainability
Sustainable Brands
sustainable cultural brand practices
YouTube brand engagement case study

Product details

  • ISBN 9781398619012
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jun 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.

You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity

Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.

Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness
About Leila Fataar
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.

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