3rd
age
ancient branding in archaeology
authenticity and imitation
bazaar
Bazaar Economy
Boxer Briefs
Brand Economies
branded
brands
bronze
Bronze Age
Bronze Age Eastern Mediterranean
Category=JBCC1
Category=JKVP
Category=KCZ
Category=NK
Cigarette Test
commodities
Commodity Branding
cross-cultural commodity analysis
Dutch Wax
economic anthropology
economy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fake
Fake Brands
Fake Goods
historical marketing practices
Ill Fate
Ivory Coast
Jeans Stories
Louis Vuitton
Louis Vuitton Purse
material culture studies
millennium
Millennium Bc
Oxhide Ingots
Ramses III
Raphia Wine
ritual exchange systems
Sealing Practices
Tamil Nadu
Transport Jars
UCL's Institute
UCL’s Institute
Wax Print
Young Man
Product details
- ISBN 9781598745429
- Weight: 500g
- Dimensions: 152 x 229mm
- Publication Date: 31 Aug 2012
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Paperback
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Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Edited by Bevan, Andrew; Wengrow, David
