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Customer-Driven Marketing Handbook

Fab Giovanetti
€31.99
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A01=Fab Giovanetti
adaptable marketing planning frameworks
adaptable marketing strategies
advocacy-driven brand growth
Author_Fab Giovanetti
beginner guide to customer connection in marketing
beginner guide to marketing metrics
beginner marketing strategy guide
beginner's guide to brand loyalty
beginner-friendly marketing frameworks
Brand Advocacy
Brand Awareness
Brand Loyalty
Brand Trust
building brand trust through marketing
building genuine customer connections
building marketing plans around customer needs
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consumer behavior insights for marketers
consumer psychology for marketers
creating customer-first marketing campaigns
creating purpose-led marketing strategies
customer advocacy in marketing
customer engagement strategies for new marketers
customer journey mapping for beginners
customer loyalty marketing strategies
customer relationship-driven marketing
customer retention strategies for beginners
customer-centric brand building
Customer-Centric Marketing
customer-first approach to marketing success
customer-focused marketing strategy
developing brand advocacy
early career marketer skills development
early career marketing toolkit
emotional branding for beginners
emotional connection in marketing
entry-level marketing strategy tips
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Fab Giovanetti
Gymshark marketing case study
Headspace customer engagement example
Kogan Page
loyalty-focused marketing campaigns
marketing essentials for new professionals
marketing performance tracking for beginners
marketing plan improvement ideas
marketing plan refresh strategies
marketing plan success tracking
Marketing Planning
Marketing Plans
Marketing Strategy
measuring marketing success metrics
metrics for marketing growth
Notion brand marketing approach
practical marketing plan examples
purpose-driven marketing planning
real-world beginner marketing case studies
Relationship Marketing
step-by-step marketing plan creation
storytelling in customer-driven marketing
strategic marketing for early careers
the customer-driven marketing handbook

Product details

  • ISBN 9781398622425
  • Weight: 666g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Dec 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Looking to create marketing plans that truly connect with your customers?

The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.

You'll learn how to:
- Build marketing strategies based on genuine customer connections
- Understand key concepts like loyalty, advocacy and consumer psychology
- Know your essentials for creating adaptable, purpose-driven marketing plans
- Develop clear metrics to measure your marketing success and growth

This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.

Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success
About Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.

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