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Customer Insight in Tourism

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accessible tourism research
authenticity
Category=KNP
Category=KNSG
consumer behaviour in tourism
customer insights in tourism
digitalization
ecological awareness
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
experiential marketing tourism
gender diversity travel
health tourism segmentation
rural tourism motivations
segmentation
tourist behaviour analysis
transformative experiences in tourism

Product details

  • ISBN 9781041069690
  • Weight: 620g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 Nov 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.

Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.

This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
About

Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland.

Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.