Customer Loyalty Programmes and Clubs
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A01=Stephan A. Butscher
advanced loyalty programme implementation
Air Miles
Albert Moser
Author_Stephan A. Butscher
benefits
business-to-business retention
Category=KC
Category=KJS
Conjoint Measurement
Constant Sum Scales
Create Communication Opportunities
Customer Clubs
customer engagement analysis
Customer Loyalty Programme Concept
Customer Loyalty Programmes
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial incentive modelling
Golf Tournament
Horst Leonhard Reufsteck
Julia Goldenbaum
Klaus Chojnacki
Loyalty Programme
Loyalty Programme Activities
Loyalty Programme Benefits
Loyalty Programme Concept
Loyalty Programme Database
Loyalty Programme Goals
Loyalty Programme Magazine
Loyalty Programme Management
Loyalty Programme Meetings
Loyalty Programme Members
Loyalty Programme Membership
Loyalty Programme Service Centre
Loyalty Programme's Success
Loyalty Programme’s Success
management
Marketing Instrument
members
non-monetary reward systems
Paul Farmer
Raimund Petersen
retention marketing strategies
Silke Hausrath
Teddy Bears
Thomas Brinckwirth
Tv Viewing Habit
value measurement techniques
Verena Burger
VIP Service
Product details
- ISBN 9781138248618
- Weight: 410g
- Dimensions: 174 x 246mm
- Publication Date: 02 Dec 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Stephan A Butscher is a partner with Simon, Kucher & Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Gerardi Award from the German Direct Marketing Association for his work on customer clubs.
