Customer Relationship Management Systems Handbook
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A01=Duane E. Sharp
advanced CRM implementation strategies
Author_Duane E. Sharp
BMG Music
business
Business Case
Business Processes
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Category=KJQ
Category=KJS
Category=KJSU
Category=UMZ
Category=UTF
Category=UY
CRM Analytic
CRM Framework
CRM Program
CRM Project
CRM Solution
CRM Strategy
CRM System
customer segmentation models
data
Data Mart
Data Mining
Data Warehouse Administrator
data warehouse architecture
Data Warehousing
Data Warehousing Project
Eagle's Flight
Eagle’s Flight
EDW
enhance
enterprise resource planning
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eq_business-finance-law
eq_computing
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
Identifiable Personal Data
Individual Customer Preferences
Information Infrastructure
information privacy management
Logical Data Model
loyalty
Online Privacy Alliance
Personal Data
program
Relational OLAP
relationships
sector
strategy
Successful CRM Strategy
transactional data mining
user data profiling
warehouse
warehousing
Product details
- ISBN 9780849311437
- Weight: 570g
- Dimensions: 178 x 254mm
- Publication Date: 19 Jul 2002
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.
The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM.
To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first.
