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Naresh K Malhotra | James Agarwal

Customer Relationship Marketing: Theoretical And Managerial Perspectives

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€67.99
A01=James Agarwal
A01=Naresh K Malhotra
Age Group_Uncategorized
Age Group_Uncategorized
Analytical Models
and Postpurchase Stage
Author_James Agarwal
Author_Naresh K Malhotra
automatic-update
Brand Equity
Building Business-to-Business (B2B) Relationships
Building Business-to-Customer (B2C) Relationships
Building Employee-Customer Relationship
Category1=Non-Fiction
Category=KJMV7
Category=KJSU
Consumer Behavior
COP=United States
Corporate Reputation
Customer Buying Behavior
Customer Centricity
Customer Engagement
Customer Journey
Customer Relationship Marketing
Customer Satisfaction
Customer Touch Points
Customer-Brand Relationship
Delivery_Delivery within 10-20 working days
Digital Marketing and Social Media
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethical Foundations
Language_English
Loyalty
Market Research
Marketing Research
Marketing Strategies
New Directions for Research in CRM
PA=Available
Prepurchase
Price_€50 to €100
PS=Active
Purchase
Service Quality
softlaunch
Stakeholder Framework

Product details

  • ISBN 9781944659745
  • Publication Date: 25 Feb 2021
  • Publisher: World Scientific Publishing Co Inc (USA)
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Description
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: