A01=Dan Steinman
A01=Lincoln Murphy
A01=Nick Mehta
A23=Maria Martinez
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Age Group_Uncategorized
Author_Dan Steinman
Author_Lincoln Murphy
Author_Nick Mehta
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B2B movements
Category1=Non-Fiction
Category=KJMV1
churn
COP=United States
customer advocacy
customer engagement
customer evangelism
customer loyalty
customer management strategies
customer relationships
Customer Success guide
Customer Success handbook
Customer Success leadership
Customer Success manager
Customer Success movement
Customer Success strategy
Customer Success techniques
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Dan Steinman
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Gainsight
improving customer relations
increasing sales
Language_English
Lincoln Murphy
marketing movements
marketing trends
Nick Mehta
PA=Available
Price_€20 to €50
PS=Active
recurring revenue
renewals
retention
SaaS
softlaunch
Software-as-a-Service
Subscription Economy
Product details
- ISBN 9781119167969
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 19 Apr 2016
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.
Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.
From the initial planning stages through execution, you'll have expert guidance to help you:
Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.
From the initial planning stages through execution, you'll have expert guidance to help you:
- Understand the context that led to the start of the Customer Success movement
- Build a Customer Success strategy proven by the most competitive companies in the world
- Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks
NICK MEHTA is CEO of Gainsight, where he brings the right people together and puts them in the best position to win for customers, partners, employees, and their families. He's a big believer in the Golden Rule, and he uses it to bring more compassion to interactions with others.
DAN STEINMAN is the chief customer officer for Gainsight. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by Gainsight and a recognized thought leader in the Customer Success world.
LINCOLN MURPHY is founder of Sixteen Ventures, a consultancy helping companies accelerate growth through Customer Success. He's a prolific writer and international speaker on Growth and Customer Success.
