A01=Matthew Bickerton
A01=Pauline Bickerton
A01=Upkar Pardesi
ADSL Line
advanced online promotional techniques
AIDA
audience
Author_Matthew Bickerton
Author_Pauline Bickerton
Author_Upkar Pardesi
branding in e-commerce
Business Case
Business Processes
Category=KJE
Category=KJS
Category=UDB
channel
digital marketing strategy
E-commerce Facility
Ecommerce Site
electronic direct marketing
Encourage Repeat Purchase
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FAQ Page
information
Integrated Marketing
Internal Company Data
internet
Internet Competition
Internet Reader
intranet communication tools
Job Functions
management
market research URLs
Marketing Information System
Marketing Mix
Merchant Account
mix
Mr Gates
online consumer segmentation
Oregon Trail
PC Ownership
Quantitative Research
search
Secure Electronic Transactions
system
target
UK Business School
UK Household
UK Internet Usage
users
Wagon Train
Product details
- ISBN 9780750647045
- Weight: 690g
- Dimensions: 156 x 234mm
- Publication Date: 25 Aug 2000
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Pauline Bickerton, Matthew Bickerton, Upkar Pardesi
