Cyberspace as a Site of Arab Youth Empowerment

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A01=Mohammad I. Ayish
Author_Mohammad I. Ayish
Category=GTC
Category=JBCT1
Category=JBSP2
creator economy
Cultural hybridity
Cyberidentity
demographic dividend
Digital identity
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
forthcoming
generational divide
globalization
media studies
Pan-Arabism
social media
Social media culture
socioeconomic strain
youth bulge

Product details

  • ISBN 9781666949889
  • Dimensions: 152 x 229mm
  • Publication Date: 10 Dec 2026
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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In this book, Mohammad I. Ayish examines how young Arab content creators use digital platforms to consciously negotiate identity through visual storytelling.

Drawing on a multi-method study that combines surveys, in-depth interviews, visual content analysis, and mini case studies, the author argues that cyberspace has emerged as a critical site of youth empowerment rather than mere self-promotion or entertainment. Focusing on creators active on platforms such as Instagram, TikTok, and YouTube, Ayish demonstrates that Arab youth strategically blend individual self-expression, cultural heritage, and global media aesthetics to construct hybrid identities suited to a rapidly transforming social environment. Rather than treating hybridity as cultural dilution, the study conceptualizes it as an agent-driven process shaped by choice, reflexivity, and ethical awareness.

Situated within broader historical contestations of Arab identity, demographic youth pressures, and accelerating digital transitions, the book highlights how young creators navigate tensions between visibility and vulnerability, authenticity and performance, and local belonging and global reach. By foregrounding visual storytelling as a key mechanism of identity negotiation, the book offers new theoretical and empirical insights into youth agency, digital culture, and mediated self-presentation in the contemporary Arab world.

Mohammad I. Ayish is Professor of Communication at the American University of Sharjah, United Arab Emirates.

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