A01=Thomas E. DeCarlo
A01=William L. Cron
Author_Thomas E. DeCarlo
Author_William L. Cron
careers in sales management
Category=KJMV7
develop a sales force program
diversity in sales workforce
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
introductory sales management text
manage sales staffs
managing an effective sales force
managing strategic account relationships
preparing students for sales management
problem-solving sales skills
sales force management relationships
sales force management textbook
sales team development
strategies for sales team management
Product details
- ISBN 9780470169650
- Weight: 1066g
- Dimensions: 208 x 257mm
- Publication Date: 17 Jul 2015
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
William L. Cron received his BSBA from Xavier University and his MBA & DBA from Indiana University. He's a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues, Marketing Strategy—Planning for Growth & Profits, and Wholesaling Management Issues. He's received the following awards: Graduate Teaching Award – Electives, M. J. Neeley School of Business, 2003, Carl Sewell Distinguished Service to the Community Award, Edwin L. Cox School of Business, 1999., Excellence in Manuscript Reviewing Award, the Journal of Personal Selling and Sales Management, 1994., Nominated for Jagdesh N. Sheth Award for Best Articles, Journal of the Academy of Marketing Science, 1993. Bill has also done consulting with companies such as American Association for HomeCare, Baylor Health System, Bristol- Myers Squibb, and GTE.
