A01=Parminder Bhachu
asian
Author_Parminder Bhachu
bombay
Bombay Connections
british
British Asian
British Asian Women
British Asian women entrepreneurs research
Category=AKT
Category=GTM
Category=JBSF1
Category=JHB
Category=JHM
Commercial Patterns
connections
Contemporary Indian Art
Cultural Defiance
cultural hybridity studies
diaspora economic networks
Domestic Seamstresses
entrepreneur
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ethnic Circuits
ethnic entrepreneurship
fashion
Fashion Economy
Fashion Entrepreneurs
geeta
gendered capitalism
Goldsmiths
Gurinder Chadha
Haute Couture Designer
migration and fashion
Paisley Shawl
Pashmina Shawls
princess
Punjabi Suit
Punjabi Woman
sarin
Sewing Skills
Southall Broadway
Subcontinent
Suit
Suit Entrepreneurs
Timeless
transnational garment industry
USA
women
Zee Tv
Product details
- ISBN 9780415072212
- Weight: 380g
- Dimensions: 156 x 234mm
- Publication Date: 23 Oct 2003
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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In late-1990s Britain, the salwaar-kameez or 'Punjabi suit' emerged as a high-fashion garment. Popular both on the catwalk and on the street, it made front-page news when worn by Diana, Princess of Wales and by Cherie Booth, the wife of UK Prime Minister Tony Blair.
In her ethnography of the local and global design economies established by Asian women fashion entrepreneurs, Parminder Bhachu focuses on the transformation of the salwaar-kameez from negatively coded 'ethnic clothing' to a global garment fashionable both on the margins and in the mainstream. Exploring the design and sewing businesses, shops and street fashions in which this revolution has taken place, she shows how the salwaar-kameez is today at the heart of new economic micro-markets which themselves represent complex, powerfully coded means of cultural dialogue and racial politics. The innovative designs of second-generation British Asian women are drawn from characteristically improvisational migrant cultural codes. Through their hybrid designs and creation of new aesthetics, these women cross cultural boundaries, battling with racism and redefining both Asian and British identities. At the same time, their border-crossing commercial entrepreneurship produces new diaspora economies which give them control over many economic, aesthetic, cultural and technological resources. In this way, the processes of global capitalism are gendered, racialized and localized through the interventions of diasporic women from the margins.
Parminder Bhachu is Professor of Sociology at Clark University, Massachusetts, USA. She was formerly Henry R. Luce Professor of Cultural Identities and Global Processes, and Director of the Women’s Studies program. She is author of Twice Migrants (1985), and is co-editor of Immigration and Entrepreneurship (1993) and Enterprising Women (1988).
