Data Analytics and Digital Transformation
Product details
- ISBN 9781032160221
- Weight: 400g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2023
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.
Erik Beulen is a professor of Information Management at The University of Manchester/AMBS – UK. He is also a professor of Information Management & Digital Transformations at Tilburg University – NL and the academic director of the executive MSc Information Management & Digital Transformations at TIAS Business School (NL). Erik is also an external advisor at Bain & Company.
Marla A. Dans is Head of Data Management and Governance at Chicago Trading Company (CTC) – United States. Prior to CTC, Marla was Head of Data Governance at Tradeweb, consulted for data programs across multiple financial services firms, held a strategic position in JP Morgan Asset Management’s chief data office, and for nearly two decades worked for Morgan Stanley in executive director roles in information technology, across application development, DevOps, infrastructure, and information security roles.
