Product details
- ISBN 9781837732319
- Dimensions: 153 x 234mm
- Publication Date: 05 Jun 2025
- Publisher: Icon Books
- Publication City/Country: GB
- Product Form: Paperback
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Capturing the views of over 300 business leaders on the common causes of digital transformation failure, Data Culture sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.
After working as a senior executive in one of the UK's leading manufacturers, Alex Vail and a group of Chief Technology Officers conducted several research projects, including the largest ever study into the country's corporate AI capabilities. Through workshops, round tables, surveys and interviews with hundreds of C-suite technology, digital and AI leaders from FTSE350 companies, they explored why digital transformations succeed or fail; the data dependency of organisations; and how data-literate senior decision-makers really are.
What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, to guarantee successful technology transformations. This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.
A certified professional career coach with a background in corporate training, events and communications, Alex Vail has spent 25 years delivering business change programmes
and developing high-performance cultures in commercial and not-for-profit organisations, including leadership roles in three influential trade associations, two high-growth scale-ups and a FTSE100 manufacturing firm.
He co-founded the Data Strategy Alliance, a global peer-learning and research network for senior technology executives in 2023. As a leadership coach, he works with data experts, Boards and senior executives, to help them build adaptive workplace cultures, communicate more effectively, navigate conflict, manage upwards and ask the right questions.
