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Data Driven Marketing For Dummies

David Semmelroth
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Author_David Semmelroth
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customer behavior
customer experience
customer feedback
customer loyalty
customer records
customer retention
customer satisfaction
customer targeting
customer-centric marketing
data analytics and marketing
data driven marketing
data driven selling
data marketing
data selling
database marketing
digital marketing
direct marketing
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
informed marketing
marketing analysis
marketing analytics
marketing campaigns
marketing database
marketing directly to customers
marketing targeting
marketing targets
marketing techniques
marketing to audience
marketing to customers
marketing to target audience
marketing with data
modern marketer
modern marketing
online marketing
using data to market

Product details

  • ISBN 9781118615843
  • Weight: 431g
  • Dimensions: 183 x 231mm
  • Publication Date: 01 Nov 2013
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.

  • Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
  • Tips on using data to predict customer purchasing behavior based on past performance
  • Using customer data and marketing analytics to predict when customers will purchase certain items
  • Information on how data collected can help with merchandise planning
  • Breaking down customers into segments for easier market targeting
  • Building a 360 degree view of a customer base

Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
About David Semmelroth

David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.

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