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Data-Driven Marketing Strategy

Kamila Miller
€80.99
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A01=Kamila Miller
Author_Kamila Miller
best-practice tips
Category=KJMV7
customer personas
data analysis
data-driven marketing
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eq_business-finance-law
eq_isMigrated=1
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eq_new_release
eq_nobargain
eq_non-fiction
marketing campaigns
marketing metrics
marketing strategy data
marketing textbook
personalization with AI
understanding customer needs

Product details

  • ISBN 9781398623866
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Feb 2026
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.

Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:
- Frameworks for applying data to every stage of marketing strategy
- Guidance for creating personas and segmentation models
- Best-practice tips for leveraging data and technology for best outcomes, practical exercises, key learning points and real-world examples including Pepsi, Netflix and HubSpot
- Insights on digital marketing trends, AI, and customer experience
- Online resources including lecturer slides

Whether studying marketing strategy or preparing for a data-driven career, Data-Driven Marketing Strategy equips students with the tools, insight and creativity to design strategies that perform.
About Kamila Miller
Kamila Miller is a lecturer at Henley Business School, UK, teaching Sales and Marketing, Consumer Behaviour, and Digital Marketing. She also lectures at Oxford Brookes University on Marketing in a Digital World. She is also a CIM member and Communication Ambassador, actively organizing and participating in events.

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