Data-Driven Strategic Management
Product details
- ISBN 9781032938936
- Dimensions: 174 x 246mm
- Publication Date: 29 Sep 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This text provides a comprehensive and integrated understanding of contemporary concepts and practical frameworks in Strategic Management.
Emphasizing data-driven decision-making, the book incorporates quantitative tools, analytical frameworks, case studies, and critical-thinking exercises tailored to volatile business environments. Data analysis is supported by IBM SPSS, alongside a dedicated chapter on digital business and AI-based strategy. Real-world examples from firms of varying sizes and industries, across both developed and emerging markets such as India and China, illustrate how strategic decisions are made, both successfully and unsuccessfully. Each chapter is structured with clear learning objectives, while “data challenge” exercises, drawing on qualitative and quantitative data, help students develop practical analytical skills. End-of-chapter questions further reinforce understanding and application.
Designed as core reading for advanced undergraduate and postgraduate students in Strategic Management, Business Strategy, and Business Analytics, this text equips learners to make data-informed decisions, formulate competitive strategies, evaluate market expansion opportunities, identify competitors, and leverage AI effectively.
Online resources accompanying the text include PowerPoint slides, a test bank, additional case studies, and data challenge materials.
Arpita Agnihotri is a tenured Associate Professor of Management at Penn State Harrisburg, USA, with research spanning strategic marketing, international marketing, upper echelons theory, digital marketing capabilities, sustainability, and consumer behavior.
Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His research focuses on digital marketing, consumer behavior, artificial intelligence, and international marketing strategy, with publications in leading international journals.
