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Data Mining For Dummies

Meta S. Brown
€40.99
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Big Data
Big Data for business
business tools
Category1=Non-Fiction
Category=UNF
COP=United States
data analysis
data analytics
data communications
data mining for business
Data Mining for Dummies
data mining for marketing
data mining techniques
data mining tools
data science
data science for business
data scientists
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knowledge discovery
Language_English
marketing data tools
marketing tools
Meta S. Brown
open-source data mining software
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predictive analytics
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softlaunch

Product details

  • ISBN 9781118893173
  • Weight: 567g
  • Dimensions: 188 x 234mm
  • Publication Date: 14 Oct 2014
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Description
Delve into your data for the key to success

Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.

Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:

  • Model creation, validity testing, and interpretation
  • Effective communication of findings
  • Available tools, both paid and open-source
  • Data selection, transformation, and evaluation

Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.
About Meta S. Brown

Meta S. Brown helps organizations use practical data analysis to solve everyday business problems. A hands-on data miner who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.

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