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Data Strategy

Bernard Marr
€51.99
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A01=Bernard Marr
actionable data models
AI in data strategy
aligning data with business goals
artificial intelligence
Author_Bernard Marr
Bernard Marr
building data value
business data alignment
business strategy
business transformation via data
business-led data strategy
C-suite data transformation
Category=KJC
Category=KJD
Category=UND
Category=UYQ
collaborating with data teams
competitive advantage through data
data analytics
data and automation integration
data ethics
data for business performance
data governance
data governance and ethics
data in decision-making
data in enterprise operations
data insights
data management strategy
data maturity roadmap
data planning for leaders
data regulation guide
Data Strategy
data strategy tools and templates
data-driven leadership
digital future with data
digital leadership with data
edge computing
enterprise data collaboration
enterprise data strategy
enterprise-wide data framework
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethics in data usage
executive guide to data strategy
future-ready data planning
generative ai
integrating AI into business
Kogan Page
leveraging emerging data technologies
managing enterprise data
navigating data complexity
practical data implementation
preparing for the data economy
quantum computing and data
regulatory compliance for data
secure data practices
senior leadership data strategy
strategic use of data assets
strategy
synthetic data
synthetic data in business
understanding data value
updated data strategy frameworks
value creation from data

Product details

  • ISBN 9781398619616
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Sep 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Is your business equipped with a data strategy that drives real impact?

Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.

Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.

You'll learn how to:
- Understand how data creates value across operations and decisions
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies

With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.

Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
About Bernard Marr
Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of AI Strategy, The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.

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