Home
»
Data Strategy
A01=Bernard Marr
Age Group_Uncategorized
Age Group_Uncategorized
Author_Bernard Marr
automatic-update
big data
business data analytics
Category1=Non-Fiction
Category=KJC
COP=United Kingdom
data analytics
data competencies
data governance
data infrastructure
data strategy
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
strategic business management
Product details
- ISBN 9781398602588
- Weight: 415g
- Dimensions: 155 x 235mm
- Publication Date: 03 Oct 2021
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock
10-20 Working Days: On Backorder
Will Deliver When Available: On Pre-Order or Reprinting
We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)
Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.
Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.
Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
Qty: