A01=Marilyn J. Matelski
audience segmentation
Author_Marilyn J. Matelski
broadcast scheduling
Broadcasting culture
Broadcasting history
Broadcasting writing
Category=ATJS
Category=JBCT2
Category=KNTC
childrenaEUR(TM)s media studies
creative production strategies
daytime audience engagement strategies
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
genre analysis
History of broadcasting
History of broadcasting writing
media economics
Politics of broadcasting
Product details
- ISBN 9781032621913
- Weight: 220g
- Dimensions: 156 x 234mm
- Publication Date: 04 Jun 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
