Dead Wrong
Save lives and improve public health by countering misinformation
In Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.
Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You’ll also find:
- An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
- A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
- Actionable, practical strategies for countering misinformation in today’s information ecosystem
Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.
GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC.
TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.