A01=David Felix
Author_David Felix
Baker III
Brazilian Government
Category=KCL
Creditor Country Governments
customer visit technique
Debt Equity Swaps
economic policy analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
external debt management
external financing schemes
Financial Instability Hypothesis
Gdp Coefficient
Gdp Growth
Gdp Growth Rate
Gdp Outcome
Gdp Ratio
GNP Ratio
IMF
IMF Agreement
IMF Stabilization Program
International Bank
international financial crisis
International Monetary Fund
Latin American debtor countries
Latin American economic recovery prospects
macroeconomic adjustment strategies
Major Debtor Countries
Mexico's PRI
Mexico’s PRI
Military Expenditures
multilateral lending agencies
multilateralism
Net External Borrowing
political economy Latin America
Potential Gdp Growth
Real Gdp
sovereign debt restructuring
Ultimate Liquidity
Vice Versa
Product details
- ISBN 9780873326469
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 31 Mar 1990
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
David Felix
