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Decision-making for New Product Development in Small Businesses

Mary Haropoulou | Clive Smallman
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A01=Clive Smallman
A01=Mary Haropoulou
Author_Clive Smallman
Author_Mary Haropoulou
Business Case
business practice
Business Sustainability Concepts
Business Sustainability Outcomes
Business's Financial Position
Business’s Financial Position
Carnegie School
Category=KJMV5
Category=KJMV6
Category=KJVS
Climate Change Denial
Clive Smallman
Compounded Concepts
Create Product Variants
empirical case study
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial sustainability
Firms Impact
innovation processes
Innovative SME
Key Words
Mitigate Supply Chain Risk
Moisture Content
MPA
NPD Decision
organisational learning
Organization's Primary Activities
organizational decision-making
Organization’s Primary Activities
Product Creation Processes
product development
Product Strategy Processes
qualitative business analysis
Simple Lca
Single Holistic Case Study
small business management
small enterprise strategy
Strategic Flexibility
sustainability management
sustainable product development decisions
Sustainable Strategic Management
Tower Cans
Uncertainty Avoidance
UNEP FI

Product details

  • ISBN 9781138855052
  • Weight: 490g
  • Dimensions: 156 x 234mm
  • Publication Date: 04 Dec 2018
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
About Clive Smallman | Mary Haropoulou

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney.

Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.

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