A01=Dr. Harisur Rahman
A01=Harisur Rahman
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Age Group_Uncategorized
Author_Dr. Harisur Rahman
Author_Harisur Rahman
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Category1=Non-Fiction
Category=CFG
Category=GTC
Category=JBCT
Category=JFD
consumer culture
COP=United States
Covidization
cultural hegemony
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
greenwashing
Language_English
PA=Available
Price_€100 and above
PS=Active
rhetoric
softlaunch
Product details
- ISBN 9781666943160
- Weight: 608g
- Dimensions: 160 x 236mm
- Publication Date: 18 Sep 2024
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.
Harisur Rahman is associate professor in the media, communication, and journalism program at North South University.
